Shoebox Archives is my personal digitizing service company. I designed the logo as a visual play on the company name, incorporating the primary media formats I digitize directly into the mark. The final design uses a hand-drawn yet clean aesthetic to create a friendly, approachable, and memorable brand identity.

In addition to the logo, I created two variations of an Instagram advertisement for the service, edited into 10-second and 15-second versions. Both ads follow the same concept while being tailored for different pacing and platform engagement. I leaned into a fun, upbeat tone to capture attention, communicate approachability, and attract potential customers.