My original logo featured a submarine icon that aligned conceptually with my company name, Plunge, but over time it no longer felt like an accurate or satisfying representation of my brand. The design felt overly literal and visually complex, and it lacked cohesion with the rest of my branding.

I explored a more simplified visual direction and transitioned to a water droplet icon. This allowed me to maintain the “plunge” concept while creating a cleaner, more versatile mark. I refined the color palette to be more cohesive and intentional, and redesigned the logo with scalability and motion in mind.

The final logo is simpler, more direct, and better aligned with my brand identity. The animation above reinforces the fluid, modern feel of the design and creates a more polished and recognizable visual system.